Audi’s Forum In NYC

Ad Age has an interesting article about the new expo-space Audi is using in its showrooms:

Audi Forum in New York, the largest of nine such forums in the world at 6,400 square feet, will feature displays of the automaker’s vehicles designs past, present and future. The center contains large, high-tech plasma screens, a multispeaker sound system and 13,000 watts of lighting.

“Visitors to the Forum will have the opportunity to experience the design principles and cutting-edge technologies that guide all Audi products,” said Johan de Nysschen, exec VP at Audi of America.

Advertising Age – Audi Opens ‘Forum’ Showroom in New York