Beklina

Beklina is a great new online boutique dedicated to selling fair trade, organic and sustainable clothing. Products sold are from a wide range of companies and designer-makers, which the website displays in a simple, easy to navigate format. Cleverly, each item is lovingly presented with explanations that include information about the company and why they qualify to be on this site, plus where and how the item is made. Adding the personal touch works very well here, and is clearly key to what Beklina are trying to achieve- the simplicity of a small-town, homely store in an online marketplace. As they say-

  "Our boutique is a three women family operation, that hand selects the best available in sustainable style. Our fashion is modern organic, reflecting Northern California’s grace and beauty. Beklina believes clothing can be precious, radical, nurturing, healing and wonderful. We invite you to join us in the joys and simple pleasures of a green lifestyle."

Beklina