Blog Stats

Ok, we know the future is Web 2.0 and social media but it’s pretty hard to persuade your boss or a client who’s not even heard of YouTube that creating an online campaign based on blogs and other social media that it’s a good idea.

Thankfully Universal McCann have produced some research that gives a good insight into the shape of the blog audience in the UK. Looking at UK adults McCann found that:

- 5% run their own blog
- 2% write for other blogs
- 8% leave comments
- 23% only read
- 34% have heard of them but not visited
- 28% have never heard of blogs

These stats will no doubt be changing rapidly, but they give a good snapshot of the UK online market.