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Brand Experience: Jack Daniels Invitational BBQ

By Piers Fawkes on October 23, 2006

On October 28, the population of Lynchburg, Tennessee, will jump form 361 to 30,000 – not counting the 3900 pounds of pigs, chickens and cows – as about 60 teams face off in the 18th Annual Jack Daniel’s World Championship Invitational Barbecue.

Claire Hyland has the scoop here.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Food & Drink
TAGS:	Brand Experience

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