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Branding a cheesecake

Branding a cheesecake

By Guy Brighton on October 19, 2006

And no, we aren’t talking about Cheesecake Factory. Luscious Living, a web-based cheesecake shop, gives the plain-jane cheesecake a sexy edge by packaging them in cool metallic-tin containers. Additionally, the five cheescake flavors have an individual personality that’s hard to resist.

Sophisticated, scintillating & seductive, this San Francisco socialite turns heads with her strawberry blonde hair and luscious long legs.  The dorky dot-comers are always left awfully awestruck by her bodacious beauty.  But it’s her indelible insouciance that keeps all those Silicon Valley superficial suitors coming back for more.."

Clever branding!

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TOPICS: Design & Architecture
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