Brule’s Monocled View

The Observer reports on a new venture by Wallpaper founder Tyler Brule- a luxury magazine aimed at the affluent and intelligent elite. Entitled Monocle, the publication will cost £5 and cover business, reportage, cultural criticism and luxury goods. With a base in London and small bureaux in Tokyo, New York and Zurich, Monocle aims to appeal to
successful professionals who travel widely and divide their time
between several cities.

With a stronger intellectual base than the likes of Quintessentially and other luxury society  magazines, Brule says   "We have been influenced by the success of the Economist and the BBC in
North America, but we will be bringing stories to life
with our writing and reportage and looking ahead a bit, which is very
different from what the Economist does.’

launching in early 2007, Brule hopes to sell around 150,000 copies to ‘opinion formers’.

Observer article