Business 2.0 Journos To Be Forced To Blog

At the M2 conference earlier this week, Josh Quittner of Business 2.0 told the audience that he has asked his team to all create personal blogs. There are several reasons for this Quittner told the audience (and handly noted by Rohit Bhargava):

• Allows smarter and more engaged reporters
• Adding a requirement of 1-2 posts on business per day ensures continually updated content
• Offers more ad revenue opportunities across multiple sites
• Has CNN articles pointing directly to journalist blogs, offering reporters a personal stake and individual traffic
• Preserves the church and state separation issue of editorial versus journalism
• Releasing some editorial control offers faster turnaround and more cutting edge work
• Offering an edited “uber-blog” allows Business 2.0 to pull out the best content and feature it consistently

Move over at Rohit’s (great) blog: Influential Interactive Marketing

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