Chevy Weekend

The Chevy Avalanche has partnered with MSN to produce a website of unforgettable weekends. The site provides details of 12 adventures that are off the beaten track, all the gear you need, some tips and tricks for surviving the great outdoors, and some user submitted photos.

This is another example of the value exchange that needs to take place for a brand to thrive on and offline. Rather than the consumer mindlessly giving value to a brand by giving it attention, consumers are demanding something of value in return.

Chevy are providing information on adventure routes and also facilitating sharing of photos. The site is nicely designed and manages to get over the key product benefits.

via Chroma