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	<title>Comments on: Cybersquatting 2.0</title>
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	<description>Ideas &#38; Trends</description>
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		<title>By: ross</title>
		<link>http://www.psfk.com/2006/10/cybersquatting__1.html/comment-page-1#comment-1269</link>
		<dc:creator>ross</dc:creator>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
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		<description>&lt;p&gt;Great observation.  Digital identity is going to be a huge issue moving forward in the future.  If its acceptable to steal content and use it for your own, what will prevent opportunists from hijacking brand names, sites or entire identities?  Brands are going to spend increasingly more time protecting their identity.  You can find people impersonating brands on myspace (just look at bansky) and getting by quite well.  It seems we now have con-men 2.0 on our hands.&lt;/p&gt;

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		<content:encoded><![CDATA[<p>Great observation.  Digital identity is going to be a huge issue moving forward in the future.  If its acceptable to steal content and use it for your own, what will prevent opportunists from hijacking brand names, sites or entire identities?  Brands are going to spend increasingly more time protecting their identity.  You can find people impersonating brands on myspace (just look at bansky) and getting by quite well.  It seems we now have con-men 2.0 on our hands.</p>
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