Deep Tagging Is Big Business

A while ago we criticized Google Search for looking very 1.0 because it had failed to leverage human tagging of content - which some argue helps search users better find the information they are looking for. Now Michael Arrington over on Techcrunch gets on the case as he describes the boom in sites and applications - particularly rich media ones -  that are hedging their bets on deep user-tagging.

The popularity of rich media publishing (such as podcasting and videocasting, the YouTube phenomenon, etc.) is a problem for search engines and people trying to use search engines to find this content. The problem is that the traditional ways search engines index and rank content don’t apply to rich media because, well, it’s not easily indexable…. but even new search companies can’t find all of the content in a video or audio file, and certainly can’t take you right to where that content is presented.

That’s why I like the idea of deep tagging. It requires human labor but for many publishers it’s worth it. Instead of simply being associated with a file, a deep tag is associated with a clip from the file. Click on the tag and jump right to that part of the clip.

Techcrunch » All The Cool Kids Are Deep Tagging

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