Droog Design

Tomorrow night, in conjunction with the Museum of Art and Design’s Simply Droog exhibit, there will be an open discussion about the design collective’s radical approach to working with low-cost industrial and recycled materials and the broader cultural implications concerning consumption and sustainable design.

Droog Design, a design collective set up in 1993 by Gijs Bakker and
Renny Ramakers, incorporates the work of an international cadre of
contemporary designers working with low-cost industrial or recycled
materials. In Dutch, droog means “dry” (as in "dry wit"), and unadorned
or simple. The Droog Design collection is now a broad assembly of
international designs that are plain and practical, including more than
150 diverse objects whose only criteria is that they must be informed
by cultural developments and by the designer’s intuition.

Droog is not a style. It is a brand and a mentality, a curatorial
collection of exclusive products, a congenial pool of designers, a
distributed statement about design as cultural commentary, a medium,
working with cutting edge designers and enlightened clients.

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