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Film’s Lost Wallet Promotion

Film’s Lost Wallet Promotion

By Piers Fawkes on October 12, 2006

AdLand have details of a film promotion where wallets that contained film-related-spoof documents were dropped around Sweden:

Before the premiere of the movie “Du och Jag” (You and I) prepped wallets were promptly lost in Stocholm, Gothenburg, Malmö and Lund. The wallets appeared to belong to Niklas Andersson, lead actor in the film, they had free tickets to the opening night of the movie and there was contact numbers to Maja Håvendal, the lead actress in the film in the wallet.

Lost wallet is ad for movie. :: AdLand the commercial archive :: by the adgrunts for the adgrunts advertising blog x ad-rag.com

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Entertainment
TAGS:	Guerrilla Marketing

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