Frag Dolls

Frag Dolls are a group of professional female video gamers. Sponsored by UbiSoft, established to act as role models to promote more female gamers.

The video gaming industry is work $30 billion so it makes sense to start aiming at drawing in the female market more. Although there was criticism levelled at the group, calling them as ‘Boost Girls’ – good looking girls hired to look pretty and stand next to game stands at expos – but co-founding Frag Doll, Morgan “Rhoulette” Romine, categorically denies such assumptions:

There were a lot people who didn’t think we were serious gamers, but it was mostly people who didn’t do their research. There was the unflattering ‘Boost Babe’ reference, which we’ve had to fight a lot since the beginning. We’re not Boost Babes, we play the games!

They even have member blogs on their site.

Via DMWMedia