Google Provides Customized Search Engine For Sites

Google has introduced a tool that allows Web sites and blogs to offer visitors a customized version of its search engine, narrowing down its vast index so the results are more relevant for users. The Google Custom Search Engine lets Web site owners choose which pages they want to include in their index and rank the pages as they like. The NY Times reports:

“We have some features we feel are quite unique,” said Marissa Mayer, Google’s vice president for search products and user experience. “We allow people to restrict or prioritize search results based on the sites they’ve chosen.”

The new service is free. Web site publishers split the revenue from the text advertisements that Google places on the search results through its AdSense program. Nonprofit organizations, government agencies and educational institutions are not required to include ads.

Google Search
New York Times