Harvey Nichols Opens in Istanbul
Harvey Nichols has launched its first Turkish store amid the rapidly growing fashion market in
Istanbul, quietly opening its doors earlier this month in the new state-of-the-art luxury shopping mall, Kanyon. The store is the fifth extension outside the UK,
after the exclusive stores in Riyadh, Hong Kong, Dublin and Dubai.
According to the Harvey Nichols press release-
‘Unitim, a leading and diversified Istanbul based business group, has
signed an exclusive licence agreement with Harvey Nichols Group for
Turkey.
"We are delighted to announce our partnership with the world-renowned
Harvey Nichols Group, at the prestigious Kanyon Levent. It is our
endeavor to make a firm commitment to bringing the best brands to
Turkey and strengthen its image as the premier global destination for
shopping and tourism," said Burç Cemiloglu, Chairman and CEO of Unitim
Group’
As it-boy designer Zac Posen said on his recent party tour of the country "A lot of larger global companies are setting up here, it’s where the East and West meet" (and also happens to be the home of his recent collaboration with Turkish womenswear retail emporium Vakko!). But Posen makes a valid point, and as brands strive to understand how to adapt for the financially rewarding middle eastern market Istanbul is definitely a place to watch.
check out the Kanyon website which has a stewardess directing you around the site and an ipod menu so you can choose your music whilst you browse
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