October 18, 2006

Labels Turn On Other Video Sharing Sites, Ignore Sleeping Dragon

by Piers Fawkes

Brandweek reports that a week after closing a deal with YouTube to benefit from the user-sharing of content of their artist, Universal is suing two sites that hold content they insist infringes their copyright - bolt.com and grouper.com. Universal says:

“[the sites] cannot reasonably expect to build their business on the backs of our content and the hard work of our artists and songwriters without permission and without compensating the content creators”

But here’s a thought, dear readers. What if Google bought YouTube to actually bring copyright issues to a head. Google are making great efforts to make the works of every book available to everyone, so why not video? Maybe Universal’s battle today will do nothing to prepare it with the war it may have to wade one day with Google over copyright.

Advertising, Marketing, Media and PR News - Brand Republic

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