October 20, 2006

Marktd News

Stories from our clever you-write-the-news site - Marktd:

Podcasters’ “Uncompany” to do “New Marketing”
Known podcasters like Joseph Jaffe are to launch a new new marketing company…

Edelman Shows That Control Is Still More Important Than “Conversation”
Both Richard and Steve took their lumps in the comments on their blog posts, and responded selectively to commenters.

Flogvertising: Edelman Gets A Kicking
The blogosphere has reacted angrily to a blog devised by self-proclaimed ‘influencers of influencers’ Edelman, the PR agency.

Edelman Says Sorry. We Don’t Accept It
Edelman apologize for their fake WM blog but some commentators are

Online PR and Blogs
With PR firms making a mess out of their use of blogs as a public
relations tactic (Edelman - Walmart) Lee Odden of TopRank Online
Marketing offers up some sage advice on the notion of Push and Pull PR
and how blogs, RSS and social media can provide impressive results.

Say Hello to the Newest TV Powerhouse: Google
When Mike Seal, a New York-based human-resources executive, realized
his TiVo had failed to record the Oct. 4 premiere of ABC’s "Lost," he
simply pulled up his PC, connected it to his TV and streamed the show
via ABC.com. That’s just the kind of consumer behavior that is fueling
talk of Google becoming the de facto sixth broadcast network.

Defending a Blurred Line: Is It Spam or Just a Company Marketing by E-Mail?
The folks who watch the ’spammers’ get some heat

Can Jay-Z make HP notebooks seem cool
A look at HP’s use of hip hop celebrity.

Reuters to report on Second Life
Reuters is opening a news bureau in the simulation game Second Life
this week, joining a race by corporate name brands to take part in the
hottest virtual world on the Internet.

Jack Yan: the Persuader Blog: Companies who see Red see black
If you didn’t believe that social responsibility was cool, which is
something we at Medinge and JY&A have been saying for years, then
think again.

The Tastemakers Society » Q&A with Kevin Roberts
Manny was able to get Kevin Roberts, CEO Worldwide, of Saatchi &
Saatchi to give him some answers to a few questions he had while
reading his book ‘Lovemarks, the future beyond brands’.

Fine print for idiots
Mercedes in Australia take ridiculous fine print to a whole new level with their new print ad

Chris Anderson’s Long Tail in Second Life
Chris Anderson, editor-in-chief of Wired Magazine who wrote a
bestselling book outlining his theory of The Long Tail, spent an hour
in Second Life today answering questions of in-world journalist Wagner
James Au (aka Hamlet Au) and the crowd gathered at The New Globe
Theater.

Motorcycles Become A Favorite Prop For Marketers
Companies that don’t make motorcycles are using them to promote their
products by association. Chrysler Group used motorcycles in ads for its
Ram pickup. Automakers Honda, Toyota, Suzuki, and Ford used them, too.
Even Home Depot has been using motorcycles to drive an emotional
connection with its products.

‘Bully’ game targeted in the US
Developers of controversial videogame Bully defend the title in the wake of a threatened injunction in Florida.

Article categories: Advertising & Branding

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