Mixtape Marketing

Anastasia over at Ypulse alerts us to a plan to bring brands to young people through piggybacking mixtape CDs. The press release from BuzzMG says:

“BuzzMG will release both urban and pop/rock editions of its mixtape magazine. The pop/rock edition will be produced under the “You’ve Been Buzzed” series, while the urban mixtape will keep its title, ‘Mixtape Legends.’

Wells explains, ‘Mixtape Legends was brought to me for consideration by creator Rovall Washington. We loved what we saw, and acquired the property.’ Mixtape Legends will continue to be mixed by legendary DJ, DJ Clue.

The bonus DVD, which will include 60 minutes of interview footage, will star four youth who emerged from the buzzSpotter network: Jen Lang, Hasan Babb, Audriana Rossano, and Tara Villanueva. The hosts will chat about fashion, beauty, lifestyle trends, and much more. They will also go behind the scenes with the talent featured on the CDs.

The mixtape magazine will offer many options for advertising to companies aimed at reaching youth. From commercials on the DVD to coupons and advertisements inside the CD case, creative new advertising techniques are now immediately available.”

Ypulse: Media for the Next Generation