MSN & Yahoo Fail To Catch Web 2.0

Ok, ok - so we’ve taken the odd swing at Google but when it comes to MSN and Yahoo, we’ve always believed that they’re still miles ahead. 45% of PSFK traffic comes from Google, that’s more than double the traffic that comes directlt to PSFK. Meanwhile Yahoo! accounts for 3.79% of traffic and MSN provides 3.16%. Nelson/NetRating says Google owns 50% of all searches but our results would suggest that maybe they own a greater proportion of valid/valuable searches.

One could argue that maybe we haven’t spent enough time optimizing the site for MSN and Dodoo! but a recent discussion on Digg suggests that we’re not alone and that MSN and Yahoo are not rising to the challenge.

Digg user Dmron says:

I run about 10 different web sites, most of them are tech oriented but
a few are much more general interest… Google absolutely dominates on all of them, more than 90% of search traffic across all my sites is from Google.

Blizzwatch adds:

Google has already said the way their search code works gives
preference to blogs. So it would makes sense that Google is referring
more people to blogs than MSN or Yahoo!, and still only accounts for
50ish percent of search traffic. Marked inaccurate.

and AlwaysDuggDown suggests:

It’s because a higher % of people who use Yahoo and MSN click on ads,
because Yahoo and MSN totally sell their search results pages out to
ads. So yes, only 50% are using Google, but probably 80% of clicks to
natural results are going through Google, while Yahoo and MSN send
traffic not to blogs, but to the highest bidder.

Of course, this is just the commentary of a few bloggers on Digg. But PSFK publishes 10 to 25 times a day and Dodoo! and MSN just don’t appear very interested. Maybe there’s something more interesting that WEdia content going on somewhere else…