No More Logos

Not a particularly new phenomenon but one being adopted more and more- people are choosing not to flaunt logos on their luxury goods, and this article from the Boston Globe is a good summary of the new ’stealth wealth’ market.

"Today the cachet of owning a luxury brand no longer comes from signature logos but by being able to identify signature designer details — whether it’s the precious metal on a handbag, the lush fabric of a dress, or the sole color of a shoe, fashion insiders say. The premise here, they say, is that if you’re truly among the fashion elite you don’t need labels or logos to showcase your style and wealth. The new mantra is: If you’ve got it — don’t flaunt it"

Or, in the words of one interviewee, "anyone who truly knows fashion — regardless of their income
– doesn’t need a label or logo to spot a real classic — whether it’s
an Hermes Birkin bag or the red sole of a Christian Louboutin heel."