Offensive?

Channel4 and The London Paper have partnered to create a brilliant piece of opportunistic marketing.

Channel4 premiered the Death of a President film last night and the cover was the final piece in the marketing jigsaw following a lot of promotion for the screening. Whilst it calls into question the editorial integrity of The London Paper, it’s not really a paper with a strong agenda setting profile anyway, the advert was a superb piece of advertising. Created by Channel4′s inhouse agency, 4creative. The picture will bring back memories of Jack Ruby’s assasination of Lee Harvey Oswald in 1963.

Via Creative Review