Puma To Collaborate With Wanders

Puma has announced a collaboration with world renowned Dutch designer Marcel Wanders. Wanders will collaborate with PUMA to create a design focused accessories collection for Spring 2007. The PR says:

“PUMA uses collaboration as two worlds coming together to make a product that is unique and fresh,” said Antonio Bertone, Director of Global Brand Management for PUMA. “The objective of PUMA’s co-op projects is for an outside designer to share a different perspective so that we can learn from one another. Marcel Wanders is a pioneer of the unexpected and the ideal partner for us in this venture.”

Marcel Wanders’ fame started with his iconic Knotted Chair, which he produced for Droog Design in 1996. He is now ubiquitous, designing for the biggest European contemporary design manufacturers like Cappellini, Bisazza, B&B Italia, Poliform, Moroso, Flos, Boffi, Droog Design and Moooi, of which he is founder and art director.

Press Release