Red Bull is looking for alternative ways to reach young people – one method they employ is a traveling lab that helps young people record and produce their own music. A press release says:
Red Bull Energy Drink selects Big House film and photography studio in San Francisco to host its cutting-edge multisensory marketing program, Red Bull MusicLabs, a state-of-the-art hands-on music lab for up-and-coming recording artists across the country.
The Red Bull MusicLab generates incredible word-of-mouth, creating grassroots enthusiasm among a major Red Bull customer segment. The MusicLab is known for its phenomenal list of participants, including such performers as Pete Rock, Khalafani, and George Clinton. A unique combination of high-profile musicians and local talent, the MusicLab consistently makes headlines in newspapers and magazines across the country.
Today’s music scene is going through a major evolutionary shift. Red Bull’s goal is to help music students navigate through it and empower them to push the evolutionary process forward themselves. The MusicLab gives stars in the making the push they often need to break out.
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