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Selling To Avatars

Selling To Avatars
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second lifeIn his weekly Consumed column in the NY Times magazine, Rob Walker has provided a great back-to-basics guide to Second Life - for all you folk who just need a recap - with some insights into how brands (real world and Second Life) can benefit the residents.

Piers Fawkes, PSFK

In his weekly Consumed column in the NY Times magazine, Rob Walker has provided a great back-to-basics guide to Second Life – for all you folk who just need a recap – with some insights into how brands (real world and Second Life) can benefit the residents. Rob says:

Second Life is not linear or goal-oriented (kill five dragons and seize the treasure or whatever), and users like Lancaster are attracted by this open-endedness. They use building and scripting tools provided by Second Life to build and modify the structures, clothes, games and objects in this virtual world. It’s a labor-intensive form of escapism, but these user creations are exactly what make the place interesting.

Selling to Avatars – New York Times

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