Topmanzine

Not wanting to be beaten by it’s bigger sister, Topman has upped the ante web-wise and launched topmanzine.com, an e-zine based around " fashion news and Topman trends" with a dose of new music and prizes thrown in too. Understanding that young men care considerably more about their fashion sense than before yet find it hard to decipher trends and create outfits, the clever folk at Topman have broken the season down into three very wearable trends (artisan, survival and goth rock) with detailed descriptions and styled images, plus links to the online store page showing great product in an easily understandable format.

Not only that, but the zine’s Inside Fashion section shows information and images from all the designers Topman was involved with during fashion week (who are coincidentally going to be producing ranges for the store!) and offers a glimpse into the next season’s collections, plus information about Lens- the new designer boutique that has just arrived inside Topman Oxford Circus.

There is a disctinct lack of style advice out there for men, with glossy magazines catering mainly for girls and gays, and Topman have created a great tool for those in need. The look may need a bit of polishing but the idea is definitely diamond!

topmanzine