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Bond-tastic new M&S Advertising

Bond-tastic new M&S Advertising

By Amanda Gore (PSFK London) on November 10, 2006

Check out the new christmas TV ad for Marks & Spencer- incorporating all the models that have made the past campaigns so successful (Twiggy, Erin O’Connor, Lizzy Jagger etc) into a classic Bond-style winter story- complete with skidoo chase and glamorous arctic party. The ad cleverly updates the ‘Your M&S’ campaign, with an appearance by Bond theme-tune veteran Shirley Bassey singing her version of Pink’s ‘Get the Party Started’ adding glamour to the occasion – though I wonder whether she’s really wearing M&S!

Watch the video here

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TOPICS: Advertising, Branding & Marketing
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