We’ve written before about Teabbuddy.com – the online app that works out whose turn at work it is to make the teas – but there’s something in a recent post by Iain Tait who helped set up the system that reminded us about something Benjamin Palmer said about how little effort it takes to keep a useful online tool alive but clients still want to close them down once a campaign ends.. Iain says:
Now it’s really entered the mainstream with a mention in Grazia magazine (it was the second item in their ‘cool chart’ last week).
That’s one of the things I love about online. Things can just live on forever, getting discovered by new audiences up to years after they originally launched. It’s something that clients are often uncomfortable with, they’re used to campaigns having a launch date and a finite lifespan. Those rules just don’t apply any more. I guess that’s the long tail of advertising.
Our other big sleeper project Globalrichlist.com still has massive peaks and was mentioned in Daily Candy this weekend too.
Tea for 2.0 at iain tait | crackunit.com
Related PSFK Articles
Interview With Benjamin Palmer of Barbarian Group
Interview With Johnny Vulkan of Anomaly
Whose Turn To Make The Tea, Buddy?
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