Here’s how CNN have tried to get bloggers involved in ‘the Scene’ CNN series. Here’s the email CNN Marketing have sent & photos:
Subject: Moby Hits New York on CNN.com
Dear Guy Brighton ( Guy Brighton’s New York Guide ),
Moby on New York, the latest addition to CNN.com’s highly rated ‘the Scene’ series has just been released! As a well-written blog on the topic I thought you should be amongst the first to know. I’ve attached some press materials which you are free to use, and some photos of Moby which you can use on your blog.
The Scene: What do you love most about New York?
Moby: New York without Central Park would be like some big terrifying Asian city that doesn’t breathe. No city planner would ever think of building it now – a park that’s five miles by one mile of the most expensive real estate in the world
I hope you and your visitors find this interesting! If there’s anything else I can do for you please don’t hesitate to let me know. The scene itself can be found at:
http://www.cnn.com/SPECIALS/2006/the.scene/scenes/new.york.city/moby/
Yours Sincerely,
CNN Marketing
CNN EMEA, Turner House, 16 Great Marlborough Street, London W1F 7HS
Tel: +44 20 7693 0939
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