November 29, 2006

Get to Know your Food

by Jeff Squires

Cellfood
As the politics of food continues to gain importance with Americans, information is becoming a crucial ingredient for many consumers.  A new cell phone feature in Japan that allows users to scan products and instantly find out everything about the product from where it came from and the labor conditions of it’s harvest to what it actually contains and whether or not your getting a good deal is sure to soon catch on in the West.

Treehugger reports that:

After a breakout of Mad Cow in 2001, Japan’s Food Safety Commission began to tag more and more foods with radio frequency or QR tags that contain information on the origin of foods. Almost all cell phones sold in Japan today contain QR code readers, and the Japanese Food Safety commission has already begun to notice preferential purchase of locally grown foods due to the QR tags.


Treehugger: Tracking food with your cell phone

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Article categories: Ethical Consumerism, Food & Drink, Retail, Telecom

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