Green is the New fashion statement for Consumers

An article in the Daily Telegraph reports the results of a survey by the Carbon Trust. Fundings suggest that consumers are more likely to buy products and services from a business
they think is tackling climate change, according to the Carbon Trust.
Nearly three quarters of UK consumers are concerned about climate
change. Two thirds want to know the carbon footprint – a measure of
environmental impact – of products and services.

The Government-funded body, which helps business and the public sector
cut carbon emissions, said the findings support its belief in the
opportunities presented by a low-carbon economy. The report comes
shortly after the Stern Review warned consumers to prepare for "green
taxes" to help curb pollution.

Euan Murray, strategy manager at the Carbon Trust,
said: "There has been a definite shift in behaviour. Fifty-three per
cent of people felt that in the last year, climate change had become
more of an issue for them."

He added: "Consumers want to use their purchasing power to reduce their carbon footprint and that of the UK as a whole."

According
to the Carbon Trust, two thirds of UK consumers are likely to choose
products with a low carbon footprint. More than half take environmental
issues into account when buying consumer products.

Contributed by Paul Barnett