British watchdog Ofcom has recommended the banning of junk food advertising to under 16s, the Sun reports. The move will cost UK media 29 million. The Sun says,
The plans include a total ban on all advertisements for food and drink which are high in fat, salt and sugar (HFSS) at any time of the day, on any channel… Children’s programmes and channels will fall under the ban… Under the ban, celebrities and characters – including cartoons – would not be allowed to endorse products for younger children.
Thought: wasn’t the ban of tobacco products in advertising a precursor to the ban on smoking in pubs and restaurants? Is this the first battle as part of a larger campaign against junk food?
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You missed out a whole chunk of this bans impact fella (although getting your info from the Sun maybe why) – indigenous children’ broadcasting will suffer (who no-one can argue with, however, reason and common-sense highlights it cannot be a solitary action devoid of alternative subsidies or income streams which the ban will affect.
And it’s even starting stateside,
I posted about it here: http://www.mediasnackers.com/report/2006/November/17/210/
November 20th, 2006 at 10:40 am
Bravo for the UK. Though I favor education over legislation, some times popular culture needs a helping hand.
November 20th, 2006 at 2:06 pm
Funny how we talk about how “smart” consumers are now a days and how advertising doesn’t work, yet feel the need to ban it when we don’t like what they’re selling.
November 20th, 2006 at 3:02 pm