Junk Food Crack Down

British watchdog Ofcom has recommended the banning of junk food advertising to under 16s, the Sun reports. The move will cost UK media 29 million. The Sun says,

The plans include a total ban on all advertisements for food and drink which are high in fat, salt and sugar (HFSS) at any time of the day, on any channel… Children’s programmes and channels will fall under the ban… Under the ban, celebrities and characters – including cartoons – would not be allowed to endorse products for younger children.

Thought: wasn’t the ban of tobacco products in advertising a precursor to the ban on smoking in pubs and restaurants? Is this the first battle as part of a larger campaign against junk food?

The Sun Online – News: Junk food ads crackdown