Luxury Trends Discussion At HubCulture Salon

Global trends expert and HubCulture author Stan Stalnaker held a special salon evening recently at the Luxury Marketing Summit in Monaco. He invited a select group of individuals in the sector (including Olaf Sewald of Wiesmann, Mark Whiting of Moet Hennessy, Raffaella Daino ofCRN Ferretti Group and Lawrence Kroell of Devi Kroell). Discussions ranged from marketing practices to ‘European’ and what to do when you’re a mega-yacht builder and your client’s wife or husband changes(!). Stan has a write up on his site, here’s an excerpt:

We loved asking this group which brand they thought best reprsented luxury today, and we got some insight with the answers. Here are the top five luxury icons as agreed by the group:

1. Hermes
2. Chanel
3. Ferrari
4. Bespoke Pieces
5. Custom Experiences

How interesting to see that “ideas” are gaining on “brands” as luxury marques – a possible symbol of rebellion against the totalitarianism of the brand. Luxury is moving underground and more private – and soon we’ll see members only brands and secret societies.

HubCulture