Marktd Headlines

Headlines from our ‘you-write-the-news’ marketing and advertising news site, Marktd:

BP’s Sustainability Report
BP’s 2005 Sustainability Report is worth a look for designers,
marketers, and investors alike. Aside from stunning design and great,
concise writing, it offers one of the best-articulated corporate social
responsibility strategies of any global-level organizations.

Proving vs. Measuring Innovation
Diego Rodriguez from IDEO offers some great thoughts on how to measure
innovation. His thinking also embodies the new school of thought on
defining "design"- more than just styling.

Getty Images Changes the Stock Photo Game, Again
Acclaimed action sports & lifestlye photographer Chase Jarvis looks
at Getty Images latest move. By accepting images from anybody, Getty is
shaking the photo industry to its very core. Chase looks at how it
might play out in the future, as insightfully as ever.

Junk Mailers be afraid. Be very afraid:
A new system lets subscibers mail to ve re-routed to a sorting office,
scanned and uploaded online, where the original recipient can sort
through it on-screen; deciding which items are to be delivered,
shredded or recycled.

Subway Copies BK’s ‘Man Food’ Positioning. Works Better
A Kugel looks at a fight between BK and Subway over the mega-sandwich.

What We Talk About When We Talk About Brands
Consumer brand companies have long wished they could find a way to
eavesdrop (legally) on customer conversations. Marketers can easily
read Internet blogs, chat rooms and social networking sites, but what
people say over coffee or across their cubicle remains largely unknown.

Fallon Planning Blog: Wanted: Senior Planner @  Fallon
Fallon needs a senior planner with at least 5-8 years of experience to
take the principal position on an important international account.

Live not Save
The new consumers class has been born - Seniors 60+.

Old Media Now Gets Web 2.0
In the past month there’s been mounting evidence to suggest that old
media now gets the Web 2.0 world. Influx looks at the stories and
examines some of the implications.

Variety.com - Ads feel at home online
Interesting idea and will be curious to see how it works. Like many
people, I do like to watch old commercials or see commercials from
other parts of the world, but I’m not sure what would make people go
here vs. existing sites like youtube.

How Not to Lose Customers…
The importance of respecting your customers as the key to not losing them

 Advertising as Conversation
Funny ads from cars’ producents.

 Global Rich List
Have you ever dreamed about having more and more money? Yes, maybe you
should see how blessed you’re and check out your position on the Global
Rich List

You Tube vs. Boob Tube
TV advertising is broken, putting $67 billion up for grabs. Which
explains why Google spent a billion and change on an online video
startup. By Bob Garfield from Wired magazine.