Media Ideas Advertising On PSFK : Isn’t It Time?

PSFK Audience

A recent statistically valid survey showed the following profile of PSFK readers:

Age

* 13-17 : 0 %
* 18-29 : 49.8 %
* 30-39 : 39.2 %
* 40-49 : 4.2 %
* 50-59 : 0 %
* 60+ : 0 %

Gender

Female – 38.7%
Male – 59.7%

Country

United States – 54.5%

Household Income

Above 250k – 5.8%
150K-249,999 – 7.9%
100K-149,999 – 18.3%
75K-99,999 – 12.6%
50K-74,999 – 20.4%
25K-49,999 – 25.1%
Below 25K – 6.8%

Children

None – 79.6%
1 – 7.9%
2 – 9.9%
3 – 1.6%
4 – 0%
More Than 4 – 0%

Job Level

CEO/President/Chairperson/Owner – 13.6%
COO/CFO/CIO/CTO/CMO – 2.6%
VP/SVP/EVP – 3.7%
Director – 13.1%
Manager/Supervisor – 23.6%
Other staff position – 34.6%
Not currently employed – 7.9%

Job Function

Sales, Marketing, or PR Professional – 39.3%
Consultant – 13.1%
Student – 7.9%
Writer/Editor – 6.3%
Artist/Musician/Actor/Entertainer – 4.2%
Computer Professional – 3.7%
Finance/Accounting – 1.6%
Architect – 2.1%
Broker/Trader/Advisor – 0%
Engineer – 0%
Educator/Teacher/Professor – 0%
Health care provider (other than a doctor) – 0.5%
Lawyer/Judge – 1.6%
Physician – 0.5%
Researcher/Scientist – 4.7%