Microsoft Drops Urban Spam Into Small Town

6 comments

November 2, 2006

These videos show an apparent campaign by Microsoft to drop software into a small town by parachute. WTF! Urban Spam!

Ask from AdLand says:

“Word is, the massive “software drop” was an effort to promote the launch of Microsoft’s new Office Accounting software and the ideawins.com
website.”

This stuff makes us so angry. [Update: if it's not a hoax....]

By Piers Fawkes

in Advertising & Branding, Web & Technology
  • Print

You're reading PSFK.

Inspiration to make things better.

Previous Article

Next Article

Comments (6)

  1. Sorry man but I hate that ‘Urban Spam’ tag.

    So is Bankys Urban Spam too?

    What about coprorate buildings?

    Any commercial communication in the public domain?

    Adam Rant
    November 2nd, 2006 at 12:49 pm

  2. I smell a rat - this looks surprisingly like a hoax of some kind. The second video is a little too staged…

    nick
    November 2nd, 2006 at 12:57 pm

  3. Adam, You drop crap on a town, it’s highly untargetted. The majority of people don’t need the product nor want it.

    Nick, maybe you’re right…

    Piers Fawkes
    November 2nd, 2006 at 3:22 pm

  4. not so much a hoax as a city collaboration with Mirosoft to influct urban spam on residents:

    http://www.wbbm780.com/pages/117187.php?contentType=4&contentId=231990

    Piers Fawkes
    November 2nd, 2006 at 3:27 pm

  5. I’m trying to figure out what Urban Spam is and what it’s not. It has to do with the content, format, and target audience. Take a look to the post “Defining Urban Spam” and contribute to the discussion.

    http://sustainablerotterdam.blogspot.com/2006/10/defining-urban-spam.html

    Uri
    November 3rd, 2006 at 9:28 am

  6. i believe that the term you’re looking for is litter.

    lazlo pink
    November 3rd, 2006 at 9:37 pm