Online: Go To The People
There’s something to learn from the speech Larry Kramer of CBS Digital gave at the SPorts Media & Technology conference. David Eckoff who was there for PaidContent.org summarizes:
Kramer, whose company lost the NFL as an online partner, said that given the success of MLBAM, it wasn’t a big leap of faith for the NFL to build an asset that they can own and control. But there are a lot of young consumers spending a ton of time online who might not ever make it to NFL.com. If all the content resides on NFL.com, there is the potential you’re only appealing to the hardcore fan.
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
Comments
| TOPICS: | Uncategorized |
| TAGS: | Influencer Targeting, Online Marketing |
Daily Ideas & Inspiration Email