The Sunday Telegraph reports on Paul Smith’s rapid global expansion, highlighted with the opening of three new stores last week- the US headquarters in New York’s Soho which opened 10 days ago, a flagship store in Paris which opened on Friday, and the Moscow store which opened last week.
Located at the famous Red Square, the store is the company’s first venture into the former Soviet Union. Not the only market Paul Smith is keen to crack; a store is being opened in New Delhi before the end of the year, with outlets in Istanbul and Beirut due for next year where the brand’s quintissentially eccentric English style and refined luxury is sure to prove popular.
At 3 Rue Faubourg St Honore, the new Paris shop is laid out as a series of connecting rooms each with its own colour-coded personality, culminating in a ‘curiosity shop’ room- a smaller version of the standalone London store selling part of the retailer’s amazing collection of objects, artefacts and furniture.
The New York store is laid out in the same way, but the interior design has a very different feel- according to Paul Smith himself "The design of the shop is based on a selection of rooms respecting one
of the former occupants’ fantastic history for showing art (Pace
Gallery). The first thing you see is a piece by British artist Richard
Woods".
check out the photos of the Paris store here and the New York store here
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