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Pic: Dotcoms Are Back

Pic: Dotcoms Are Back

By Piers Fawkes on November 28, 2006

We’ve been spotting this ad on the Underground over the last few days and it reminds us of all those dotcoms trying to play the ‘first mover advantage’ card back in 1999 by chucking loads of money at advertising. This ad is for DoorOne.co.uk, a shopping portal, and features a dog dressed up as a super hero – and says, “Doorone saves you time and money – how will you spend yours?”.

Apologies for the blurriness: taken with our phone on a (moving) Central Line train, London.

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Advertising, Branding & Marketing, Retail, Web & Technology
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