November 23, 2006

Pic: Junk Food Advertising - The Backlash Continues

by Guy Brighton

Junk Food Ads-1

This article in London Lite newspaper reacts to a report by UK watchdog Ofcom which suggests the ban of advertising of junk food (including sweets) to children and teenagers. This article highlights the ‘tricks’ like viral marketing that fast food companies like Pepsi and CocaCola use to sell to kids. Seen on the Jubilee Line, London.

Related PSFK Articles
Junk Food Crack Down

Article categories: Advertising & Branding, Ethical Consumerism, Food & Drink, Health & Beauty, Youth

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | |

Popular Articles


Fast Food Ad Backlash : Spain Rather Angry At The King
A couple of weeks ago we showed you an article in a British paper about fast food advertiser tricks, today we find this article in the Guardian that tells us that the Spanish Gov...

2 Responses to “Pic: Junk Food Advertising - The Backlash Continues”

  1. Sensual Sophia
    Posted from: 211.24.132.20

    November 24th, 2006 at 12:50 am

    It’s not only about banning junk food advertisement. It’s about teaching your kids to eat healthily. Parent’s today are so busy making ends meet that fast food provides the answer to their time management woes!

  2. Kate
    Posted from: 204.239.136.99

    November 24th, 2006 at 2:57 pm

    The key here is consciousness. I just read about someone who wants to be a conscious consumer…
    http://www.changeeverything.ca/to_be_a_conscious_consumer

Leave a Comment

We're open to critical discussion but not abuse or spam. Note that your IP address will be published alongside your comment.

Subscribe

Search PSFK

About PSFK

    PSFK is a global trends and innovation company that helps its readers, guests and clients make things better. PSFK publishes websites and reports; hosts conferences and events; and provides advice and consultancy. Contact us.