http://www.psfk.com/2006/11/pic_london_pape.html Ideas & Trends Mon, 23 Nov 2009 10:05:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.psfk.com/2006/11/pic_london_pape.html/comment-page-1#comment-1064 dboy Tue, 30 Nov 1999 00:00:00 +0000 #comment-1064 <p>4 if you include City AM. 5 if you include the impressive Friday only Sport magazine</p> 4 if you include City AM. 5 if you include the impressive Friday only Sport magazine

]]> http://www.psfk.com/2006/11/pic_london_pape.html/comment-page-1#comment-1065 John Grant Tue, 30 Nov 1999 00:00:00 +0000 #comment-1065 <p>Free papers are having interesting effects. One is sharing, you leave the paper for the next reader, or even offer it. The Guardian looked at what impact they had on the business and found they had only lost 4000 readers. It hasnt cannibalised existing (serious) papers so much as brought on new readers. The only shame is that the papers are fairly rubbish. 9 out of 10 stories are very 'daily mail' (police, army, drugs war, terror, actress...) Not in a tabloid way either - they dont have that much personality. Still millions more reading some 'news' is a good thing?</p> Free papers are having interesting effects. One is sharing, you leave the paper for the next reader, or even offer it. The Guardian looked at what impact they had on the business and found they had only lost 4000 readers. It hasnt cannibalised existing (serious) papers so much as brought on new readers. The only shame is that the papers are fairly rubbish. 9 out of 10 stories are very ‘daily mail’ (police, army, drugs war, terror, actress…) Not in a tabloid way either – they dont have that much personality. Still millions more reading some ‘news’ is a good thing?

]]> http://www.psfk.com/2006/11/pic_london_pape.html/comment-page-1#comment-1066 Justin Tue, 30 Nov 1999 00:00:00 +0000 #comment-1066 <p>have you considered the environmental impact of the current freesheet war? Nearly 400,000 trees (that's after recycled paper usage) are being felled every day in order to print the 1.5 million freesheet papers now being distributed around London. Not particularly good news me thinks, given our already under pressure resources<br /> </p> have you considered the environmental impact of the current freesheet war? Nearly 400,000 trees (that’s after recycled paper usage) are being felled every day in order to print the 1.5 million freesheet papers now being distributed around London. Not particularly good news me thinks, given our already under pressure resources

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