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Today's Ideas

Pic: Peeterman Artois

Pic: Peeterman Artois

By Piers Fawkes on November 28, 2006

So, the big push in the UK is for lower alcohol beer. We guess that this may be in response to the fact that less people are drinking booze at lunchtime (gawd forbid) and so brands are bringing beers with alcohol content of around 4% onto the market. This is an ad for Peeterman Artois which comes from Stella Artois.

Photo taken at Old Street Tube station, London.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Food & Drink, Health & Wellness
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