Reaching Chinese Youth
Brand Strategy Magazine points us to a new book by LiAnne Yu, Cynthia Chan and Christopher Ireland called “China’s New Culture of Cool: Understanding the world’s fastest-growing market.” They say that the book should be read by anyone interested in reading about how the Chinese are moving from gaining ’status through politics’ to ’status through products’.
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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