Reaching Chinese Youth

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November 20, 2006

Brand Strategy Magazine points us to a new book by LiAnne Yu, Cynthia Chan and Christopher Ireland called “China’s New Culture of Cool: Understanding the world’s fastest-growing market.” They say that the book should be read by anyone interested in reading about how the Chinese are moving from gaining ’status through politics’ to ’status through products’.

By Piers Fawkes

in Uncategorized, Piers Fawkes's Articles

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