Search Trends

A pretty boring headline I’m sure you’ll agree. But the sheer volume of high quality data now available gives those in the know some fantasticly valuable knowledge.

Hitwise, who provide real time search analysis have spotted that searches for the term “ugg boots” nearly doubled last week – up 82% in marketshare of UK internet searches and year on year searches were six times higher. They have attributed this to the recent cold snap. Hitwise have also dug deeper and found that:

“One of the top websites receiving visits from searches for “ugg boots” was Ugg Australia. 39% of UK visits to Ugg Australia were from 18-24 year olds last week.

“Incidentally, if you are in the market for Ugg boots, you may be interested to know that this season’s hot colour is “raisin”. I ran a Hitwise Search Term Suggestion Report for “ugg boots” and among the 238 search terms that included the words “ugg boots” in the past four weeks, “ugg boots in raisin” was the top colour specific query, followed by “raisin short ugg boots” and “black ugg boots”.”

Amzing stuff.