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Viktor & Rolf’s Hollywood Wedding

Viktor & Rolf’s Hollywood Wedding

By Amanda Gore (PSFK London) on November 2, 2006


To launch their clothing collaboration with H&M, Viktor & Rolf threw a celebrity- filled wedding in Hollywood on Tuesday. The theme for the party reflected the collection which is focussed around all the items a couple would need for a wedding and honeymoon; cleverly incorporating aspects of casual, smart and formal wear into one capsule collection. According to Vogue.com, the party was the ultimate in LA glamour and showmanship-

"After a stag party featuring burlesque dancers, the Amsterdam-based designers invited 600 guests including Mary-Kate and Ashley Olsen, Owen Wilson and Kanye West to dance to a 10-piece orchestra playing Madonna’s Like A Virgin beneath crystal chandeliers and a disco ball. A catwalk show of the 70-piece collection was then presented in front of a 12-foot high wedding cake."

Luckily, judging by the advertising campaign, the designers have kept this glitziness for the party and created a stylishly restrained collection- but after the insanity of the Stella McCartney collaboration launch last year, good luck getting your hands on it!

The collection goes on sale next week- have a look now at H&M

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