November 28, 2006

Ziki Sponsors Your Name

by Ozgur Alaz

Ziki_logoZiki is an online identity site where members gather all their personal information and digital content published over the Internet (blogs, photos, podcasts, videos…) on one page.

Recently, Ziki buys advertising campaigns on behalf of its members on Google, Yahoo and MSN. They say “Ziki sponsors your name on Google, Yahoo and MSN for free”. Here is what they say about campaign:

People are searching for you on the net. We want to make sure they find the right information first! Your Ziki is your personal web page to tell about yourself and assemble your digital life. So we thought, what’s better than getting your Ziki listed at the top of the search results page to control what people find when “googling” your name?

It’s also a cool way to advertise Ziki. Ziki users are usually an influencer people who write a blog and create contents. Sponsoring them means reaching Ziki users own audience, too.

Article categories: Advertising & Branding, Global Community, User Generated Content

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