Baileys Embrace Online Distribution

Irish cream maker, Baileys, have taken their TV advertising properties and created a series of short films that build on the characters.

Bailey’s first online only ads, the creative focuses on the age old differences between the sexes. The ads were created by BBH London’s content division and aim to “deepen familiarity and popularity of the Baileys gang”, according to the drinks firm, by building a larger picture of the group of friends and their lifestyle.

Guardian Article