Brand Experience: Karim Rashid’s Deutsche Bank Lounge

0  comments
Share

 Foto06 Db10DesignWS reports that Deutsche Bank Art and Deutsche Bank Private Wealth Management have created a stunning VIP Lounge designed by Karim Rashid which also shows off a selection of art works from the Deutsche Bank Collection:

Karim says, “The world is becoming very visually savvy and info-savvy. The energy and times are hypertrophic. Consumers are perpetually interested in being stimulated, in being excited about their physical environment. It is the residue of the digital age. If the art world is so flexible, so personalized, so complex and so aesthetic, why not the physical world ?” With that Karim combines digitally designed patterns, bright colors and lounge comfort to create a seamless ambience that offers unusual perspectives and point of view. Visitors of the Deutsche Bank lounge will find themselves in a sequence of silver-white, pink, and blue rooms steeped in an ambience of illuminated floors and organically flowing walls. Large digital patterns become the space itself, as walking through a large graphic art piece. “Ornamentation is a modus operandi for communication, for providing dimension, texture, pattern, depth and spirit. It is a way to liven up spaces, to create complementary conditions move your eye and break the surface, to bring illusion or entropy, to embellish and add richness to surfaces and material and objects. Today it can add emotion and meaning to the flat world that modernism has shaped.”

The Deutsche Bank Lounge by Karim Rashid

[via archinect]

 Foto06 Db04

 Foto06 Db02

You're reading PSFK.

Inspiration to make things better.

Comments for this article are closed.

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States.