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Brand Experience : Mattresses

By Piers Fawkes on December 13, 2006

How’s this for a literal brand experience: a mattress company in Israel sponsored a concert by providing beds for the audience to lie in!

More over at: Spluch: Beds for audiences at a live concert

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TAGS:	Brand Experience

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