Comments on: Brand Utility vs Branded Utility http://www.psfk.com/2006/12/brand_utility_v.html Ideas & Trends Mon, 23 Nov 2009 10:05:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Brand Reality Creative – Breaking away from the objective correlative in advertising and interactive. « David j Carr http://www.psfk.com/2006/12/brand_utility_v.html/comment-page-1#comment-182394 Brand Reality Creative – Breaking away from the objective correlative in advertising and interactive. « David j Carr Thu, 16 Oct 2008 14:32:52 +0000 #comment-182394 [...] South Carolina 6. Flo Heiss, The way things go 7. Johnny Vulkan, Anomaly 8. Bram De Maesschalck - PSFK 9. “Driven by internet and mobile communications, networks are turning into the major means of [...] [...] South Carolina 6. Flo Heiss, The way things go 7. Johnny Vulkan, Anomaly 8. Bram De Maesschalck – PSFK 9. “Driven by internet and mobile communications, networks are turning into the major means of [...]

]]> By: the latest in brand utility: Fiat ecoDrive » didn’t see that coming http://www.psfk.com/2006/12/brand_utility_v.html/comment-page-1#comment-158368 the latest in brand utility: Fiat ecoDrive » didn’t see that coming Thu, 02 Oct 2008 23:49:09 +0000 #comment-158368 [...] with many people in marketing, I’m a huge fan of the idea of brand utility. The concept is great, but there are woefully few implementations beyond Nike+ and [...] [...] with many people in marketing, I’m a huge fan of the idea of brand utility. The concept is great, but there are woefully few implementations beyond Nike+ and [...]

]]> By: livingbrands http://www.psfk.com/2006/12/brand_utility_v.html/comment-page-1#comment-968 livingbrands Tue, 30 Nov 1999 00:00:00 +0000 #comment-968 <strong>Some PSFK randomness</strong> Came across the two of these on PSFK yesterday. Both are worthy of pondering, although I won't try and create some spurious link. First up, why skateboard.And second, the difference between brand utility and branded utility. There is, and it's Some PSFK randomness

Came across the two of these on PSFK yesterday. Both are worthy of pondering, although I won’t try and create some spurious link. First up, why skateboard.And second, the difference between brand utility and branded utility. There is, and it’s

]]>