Brooklyn Industries Approach To Marketing

Reveries republishes the salient points of an article on Brooklyn Industries in Inc magazine:

Actually, their overall marketing budget will continue to represent “roughly the same portion of revenue (two percent)” as before. It’s just that instead of spending their dollars on ads, Lexy and Vahap will invest in better window displays and fancier catalogs. “We were shocked to see how little impact our ads had,” says Vahap. “It was a painful decision, but we cut them off.”

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